The question is, were Hypercolor T-Shirts ever going to remain in style beyond that one summer in 1991 where everyone seemed to have one?
Fast forward thirty years and surely this is just a glitch in the matrix, or did we really see Hypercolor swimming trunks on our Instagram feed? It does make you think.
Ask yourself, were California IPA’s ever out of fashion? Still flooding markets across the world, offering up bitterness, aroma, intense flavour, and a viable alternative to those fruit salads we have all come to love. Cheers to you Hypercolor for reminding us that some things will never fade from our collective conscious, because they are just too damn cool!
– Deeds Brewing
